Project: Autograph - Advertorial Offering

An advertorial program developed for Park Place Motorcars in Dallas, Texas. Specifically targeting the potential Dallas buyers of premium automobiles such as Mercedes and Porsche, the campaign featured local celebrities and the high-end lifestyles that they enjoy. These would include Sports Personalities, Entrepreneurs, Corporate Moguls, Entertainers, Restaurateurs, and Socialites. The offerings could have included co-op buy-ins of the businesses featured in the ads if desired, helping develop relationships through the magazine’s advertising channels.

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Client: D Magazine

Client: Bacardi

Project: Advertorial Pitch

This advertorial concept was developed to work with a full page ad placement by the targeted advertiser. Creating a spread layout with financial incentives for the client, this content would focus on the readers’ use of the product. Food, beverage and entertainment, recipes and celebration ideas that would involve the products of Bacardi or similar brands. The editorial content would present seasonal, holiday and event themes that would engage the readers’ lifestyle and its application of the advertisers product.

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Publication

Project: Cultural Campaign

This awareness campaign highlighted to magazine’s connection to the city, its useful online and print tools for navigating the city’s lifestyle and cultural offerings, opportunities for entertainment, recreation and its ever-growing food scene. Driving viewership to the magazine’s online and social media resources and presenting their cohesion with the well-established print media, was a big goal of the campaign as well.

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Client: Fort Worth Magazine

Client: Fort Worth Magazine

Project: Testimonial Campaign

This campaign series used interviews with influential local personalities to describe their appreciation for the publication. These testimonials highlighted the monthly features and benefits of the magazine provides to its readers. Presenting the connection to the city’s culture, history, news and events, the campaign was successful in increasing new stand purchases, subscription numbers, website visits, and overall use of the magazine as an effective go-to tool for all things Fort Worth.