Client: Chaco Sandals

Project: Footwear Line Rebranding

To produce a new “Gecko” mark that would work well in all reproduction mediums and to rework to existing hand-drawn logotype to better address the constraints of true font proportions and design.

Logos

Client: Hewlett-Packard

Project: Campaign Illustration Mark

This illustrative mark was the primary brand for HP’s campaign promoting their GIS products and their presence at the ESRI conference. Targeting the GIS market via trade publications, the call-to-action was to attract customers to their trade show booth for lead generation.

Client: Jam Stands - Ultimate Support

Project: Product Line Branding

For this product the identity development took into account the many media and print use needs for the retail music market. Product, packaging, display and promotions, the clarity of this mark lent itself well to the dynamic uses and applications required in this demanding industry.

Client: Hall-Irwin

Project: Corporate Identity

To produce a fresh new identity for the company that would convey the many industries Hall-Irwin is involved with and to create a color palette that would lend itself to the many divisions of the company.

Project: Waterscope Program Branding

Development of identity for an online resource for water testing products. The basis of this mark was several letterforms and also the fluidity of water, the motion of wave.

Client: Hach Company

Client: J. Cannon, Inc.

Project: Aviva Phyto-Aromatic Products

To develop the identity for an aroma therapy hair care line. Designed specifically as a knock-off of the popular Aveda products line per the request of the client. Positioned as a back-bar product for exclusive salon purchase/use, not for retail sale. Produced prior to desktop production.

Client: Campus Renter Center

Project: Property Management Company Logo

Design of identity appropriate for positioning in the Colorado State University marketplace. Targeting the local viewership, the Campus Renter Center logo quickly established its recognition in the student home rental industry.

Project: Identity of Northern Colorado Event Facility

To develop an identity that would represent the organization and the industry and activities of which it was involved. Influenced by ice rink graphics and the action of the sport, this mark communicates Providence’s position in the consumer hockey market.

Client: Providence Ice Centre

Client: Coach Dave

Project: Branding for Marketing Consultant

A mark that would represent the personalized “coaching” services being offered for business marketing consultation. Identity for this unique but growing business model was to be strong and concise yet fun in it’s presentation.

Client: Presidio

Project: Logo for Real Estate Development

Brand identity for a master planned community in Fort Collins, Colorado. The forward thinking development incorporated smart growth principles and pedestrian enhanced access throughout the site. The logo design projected the architectural and landscaping stylings of the community and visually represented the development’s overall culture.

Project: Health and Wellness identity

Branding for this start-up to be primarily used in online, social media and signage, designed for quick recognition of the company’s services. Initially focused on endurance racing events, services would address replenishment and recovery. Additional applications would be health and wellness, physical therapy, and large events with extreme temps, over indulgence, and all-day schedules.

Client: Infuse IV Therapy

Client: College Avenue Commercial Management

Project: Commercial Property Management Branding

To create the identity for a management company who wanted to project a locally-owned persona. We utilized the universal recognition of the traffic signals and signage to support the name choice and create an instant connection with the community.