Project: sensION Campaign
To market the sensION line’s portable fields units, promoting them for their rugged construction along with other features beneficial to the customer. The imagery conveyed the product’s capability and usage, and allowed for extensive text content.
Client: Hach Company
Client: Cheetah Software
Project: Promotional Campaign
A multi-tiered campaign promoting an industry-specific software product for construction management. Messaging that is heavy in features and benefits to present the diverse capabilities of product. Industry inspired visuals were generated to illustrate the connection of the product to its application.
Print Advertising
Project: Philosophy Campaign Pitch
A campaign concept that conveyed the company’s history, culture and business philosophy and the ever-broadening market for the company’s world famous products. Promoting not only the quality of its offerings but of Justin’s important identity within the Fort Worth western culture.
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Client: Justin Boots
Client: Poudre Magazine
Project: Awareness Campaign
Campaign development to announce new outdoor lifestyle magazine from the publishers of NCBR. Targeting the current Northern Colorado business professionals and their active lifestyles.
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Project: Recognition Campaign
The goal of the campaign was to present the client’s community engagement through its recognition of outstanding local heroes in the DFW area. Along with supporting many regional charities, Shale Exploration made it a priority to stay connected to the cities and the state in which it does business.
Client: Shale Exploration
Client: Tokyo Cafe
Project: Awareness Campaign
The messaging of this campaign was to convey the high quality dining experience and laid back, unpretentious vibe of the restaurant’s atmosphere. The second-generation owners celebrate their neighborhood location with personalized service and attention to detail. The campaign was highly successful at attracting readers to their establishment.
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Project: Peripherals Ad
As a developer of high-end hardware for the Unix platform, Legasys would be marketing to the big bucks crowd of Silicon Graphics enthusiast. The goal was to brand these products as the high performance Ferrari peripherals in this market.
Client: Legasys
Project: B2B Campaign
Targeting the decisions makers in commercial and residential building, engineering firms, civil municipalities, and real estate development industries. The campaign would highlight the firm’s real world applications, their meticulous processes, and the benefits experienced by the clients and the end users. Case studies were a part of the messaging, personalizing the connection with the communities.
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Client: Huckabee
Project: Ad Campaign Development and Execution
Positioning the client’s unique advantage in the banking industry, the campaign highlighted the bank’s commitment to personal level service with its business customers. Taking this relationship approach to new heights when the importance of communication is paramount. This approach was appealing to the bank’s potential customer due to growing disconnect of the industry and need for more service-driven attention in the financial loan sector.